India Gig Alert was formed as a social media group (Facebook page and Twitter) at a social media seminar. It was a strong concept (none like that existed for the Indian audience) and very soon it gre to 5000+ fans. This was the right time that it could no longer suffice as a social media page but needed to be more interactive.
THCnow sat down with the founder of IGA to come up with a portal that suffices the needs of the target audience of the website.THCnow consulted in the following areas.
Identifying the key Target Audience of the service
Time most spent on the web
Search parameters used
Social media psychology
Based on the results THCnow came up with the following solutions
The design of the websites
The sections / services for the web service
Keywords for the website
Social Media Strategy for the website.
Click to see